PRIMA 2026, the leading strategic conference for the global pulp, paper and packaging value chain, will take place on 7 September 2026 in Vienna, Austria, as part of Smithers Paper Week 2026. The one-day event will bring together senior executives, industry experts and decision-makers to discuss the challenges and opportunities shaping the future of fibre-based industries.
With a legacy spanning more than 57 years, PRIMA Conference has built a strong reputation as a key meeting point for leaders across the fibre value chain—from forestry, chemicals and pulp production through to paper manufacturers, packaging producers, publishers and brand owners.
The 2026 programme will feature high-level keynote presentations, expert panel discussions and interactive Q&A sessions focused on the most pressing issues facing the sector. Topics are expected to include sustainability, decarbonisation strategies, regulatory developments, and innovations driving the transition toward circular and fibre-based packaging solutions.
Designed for CEOs and senior industry leaders, PRIMA offers a unique platform to gain strategic insights, share knowledge and build valuable business relationships. Delegates will also benefit from extensive networking opportunities, including a dedicated networking dinner following the conference.
By bringing together influential voices from across the paper ecosystem, PRIMA 2026 will help shape the future direction of the global fibre industry.
