Sappi Europe has launched Let’s Talk About Print, a new publication designed to help printers persuade their customers of the cases for using print. It gives the graphics and print community clear, evidence-based insights they can use directly in customer conversations to address objections, answer common questions, and demonstrate where print adds value in the modern media mix.
Let’s Talk About Print brings together case studies, current research, sustainability explanations, and media performance data in one place to answer common questions about print’s current role. The content is built for day-to-day sales use, with each article including a short “60-second pitch” summary and a QR code linking to a shareable PDF, so teams can lift the arguments straight into customer conversations.
“Many printers are struggling to convince customers that print still has a role in modern marketing and communications,” says Antti Makkonen, Sales Director Graphics at Sappi. “This guide gives them clear facts and arguments they can use to challenge assumptions and show where print delivers real value.”
A practical toolkit, backed by clear evidence
Let’s Talk About Print is a seven-part toolkit designed for real conversations. It gives sales teams practical tools they can use directly with customers, such as:
- Clear responses to the five most common customer barriers to print
- Short, readable articles built for day-to-day sales use
- “60-second pitch” summaries for quick conversations
- QR codes linking to shareable PDFs
- Simple explanations of sustainability topics, including fibre sourcing, recycling, Scope 1–3 emissions, and EUDR
Straightforward guidance on print efficiency and cost drivers, beyond unit price.
The guide also brings together independent evidence that helps move conversations from assumption to performance, including:
- Independent research showing higher trust and attention for print
- Data that demonstrates how print supports and strengthens wider campaigns
- Fact-based sustainability insights that address common misconceptions
- External studies on ROI and performance
A reflection of Sappi’s commitment to the industry
Sappi developed Let’s Talk About Print as part of its longstanding commitment to supporting the graphics industry by continuing to invest in tools and materials that help printers grow their businesses and build stronger relationships with customers.
Let’s Talk About Print reflects Sappi’s belief that print remains a vibrant element in the modern media mix. By presenting the facts clearly and without unnecessary hype, the company aims to support a more informed, confident discussion about the role print plays today.
“This is about giving the industry room to speak with a stronger voice,” says Makkonen. “Let’s Talk About Print is part of how we’re investing in a confident future for print, giving the industry evidence it can use, share, and put to work in real customer conversations.”
Available now
Let’s Talk About Print is available now for printers, print buyers, agencies and media planners, offering credible, easy-to-use insight into print’s performance, sustainability and role in today’s media mix.
With Let’s Talk About Print, Sappi is giving the market a practical, evidence-led resource to help print professionals sell print with greater confidence and consistency. It is an investment in the wider graphics community and a clear signal of Sappi’s ongoing commitment to helping print professionals succeed.
To learn more about Let’s Talk About Print or to order a printed copy, visit Lets talk about print | Sappi
Photo/Sappi
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