Amoos Fresh is the new scented toilet paper from the Amoos brand, developed by The Navigator Company using the exclusive Air Sense™ technology—an innovative micro-encapsulation solution completely free of microplastics. This technology gradually releases fragrance when activated by movement, ensuring a prolonged sensation of freshness.
This launch is the result of several years of research conducted by RAIZ – Forest and Paper Research Institute, The Navigator Company’s R&D center, in close collaboration with the group’s technical and commercial teams. This innovation successfully combines sensory performance, safety, and sustainability, eliminating microplastics without compromising the efficiency of the fragrance diffusion.
A Premium Positioning
Amoos Fresh positions itself within the premium segment. It stands out for its superior 3-ply (triple épaisseur) comfort, its fresh scent with delicate notes of orange blossom, and its exclusive technology of scented “beads” (microcapsules) applied to the surface. Activated during use, these microcapsules provide an enhanced feeling of cleanliness and well-being, while diffusing a pleasant fragrance into the room.
This innovation comes at a time of growth for the scented toilet paper segment, driven by the increasing importance placed on fragrances in the consumer experience. Indeed, studies show that pleasant scents improve the perception of quality and boost the perceived value of the product, particularly in premium segments.
Softness, Strength, and Sustainability
Available in 6-roll packs, Amoos Fresh combines softness, strength, and comfort. Dermatologically tested, it is perfectly suitable for sensitive skin. With this new release, The Navigator Company confirms its commitment to innovation, comfort, and sustainability, offering a high-performance product without the use of microplastics.
