Better with Less – Design Challenge’s jury strives for circularity

The focus of this year’s ‘Better with Less – Design Challenge’ competition is creating easily recyclable and resource-efficient packaging solutions that generate less waste. The competition started on 1 June, and is open till 1 December 2022.  In a newly released video the jury members share their views on circularity and the role designers play in achieving it.

Jury member, Andrew Gibbs, Founder & Editor in Chief of The Dieline magazine believes that the packaging industry is at an inflection point where the move towards circularity is rapidly shifting. 83% of younger consumers have shown that they’re willing to spend more and to pay more for sustainable brands. Fellow jury member Jennifer Patrick, Global Director of Packaging and Branding at Patagonia thinks that one of the things that is the most challenging part about packaging design is really trying to minimise the amount of material used.

See the other thoughts on packaging circularity on the new Better with Less – Design Challenge video.

The Better with Less – Design Challenge competition jury includes:

Andrew Gibbs, Founder & Editor in Chief, The Dieline

Ben Parker, Co-founder of creative design studio Made Thought

Brandi Parker, Head of Sustainability, Pearlfisher

Brian Collins, Chief Creative Officer, Collins

Carin Blidholm Svensson, Creative Director & Founder, BVD

Diana Sanchez, Visual Design Associate Manager, Accenture Song

Jennifer Patrick, Global Packaging & Brand Director, Patagonia

Sian Sutherland, Co-founder, Plastic Planet

Ilkka Harju, Packaging Services Director EMEA and APAC, Metsä Board and the jury chairman

The jury will award the three best zero waste packaging designs with EUR 10,000, EUR 3,000 and EUR 2,000 prizes. For student participants there will be an additional award – an internship at the company’s Excellence Centre in Finland.

Better with Less – Design Challenge is an initiative to inspire packaging designers all over the world to create packaging solutions that can have a big impact on the world – while reducing the impact of packaging on the environment. The previous competition inspired entries from 28 countries to contribute their work by showcasing more environmentally friendly packaging solutions.

For more information and to enter visit: