Stora Enso will be the presenting sponsor for FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany. The sponsorship builds on the experiences from previous ski championships to contribute to the sustainability and circularity of a large-scale sports event. The company will showcase its renewable and recyclable solutions in numerous applications.
Throughout the event, Stora Enso will increase awareness of the benefits of renewable products and innovations together with the Oberstdorf local organising committee. Stora Enso’s products made from wood fiber provide a climate-friendly and lower carbon alternative to many products made from fossil-based materials. During the World Ski Championships, a variety of products based on renewable raw materials will be available at the event, such as wood for temporary buildings and carton board for packaging.
This marks the fourth time Stora Enso will be sponsoring the Nordic World Ski Championships, having served as presenting sponsor for the 2019 event in Seefeld, Austria, and 2017 in Lahti, Finland, as well as being the main sponsor in Falun, Sweden in 2015. Stora Enso’s wood-based solutions, such as buildings, juice cartons, trays, cutleries, prize podiums and awards, further supported the sustainability of these events. Stora Enso also worked to increase the circularity of the events through recycling.
The Ski Championships in south-west Germany is an excellent opportunity for Stora Enso to be present close to its main markets. The company employs approximately 5 000 people in Central Europe.
“We are very happy to be sponsoring the FIS Nordic World Ski Championships for the fourth time,” says Stora Enso’s CEO Karl-Henrik Sundström. “Sustainability is the core of our business while operating in the circular bioeconomy. Our products substitute fossil-based products, such as plastics, and we are proud to contribute to a sustainable event with our renewable wood-based materials. Sponsoring the games is very natural for us as forests where most of the events take place are the source and core of the bioeconomy and our value chain. We have very positive experiences from the previous Nordic World Ski Championships in Austria, Finland and Sweden.”