In March, Essity accelerated growth and innovation in Latin America, strengthened sustainability and societal impact efforts, and earned strong recognition from customers and partners around the world.
Driving growth in Latin America
Argentina – Investing for long-term growth. Essity reinforced its commitment to the country with the inauguration of a new distribution centre in Buenos Aires Province, supported by a USD 4.2 million investment. The new site consolidates Personal Care and Professional Hygiene operations, increasing storage and operational capacity by more than 30%. Designed for efficiency, the facility holds EDGE (Excellence in Design for Greater Efficiencies) certification, an international green building standard developed by the International Finance Corporate (IFC). This certification requires buildings to achieve at least a 20% reduction in energy and water consumption, reflecting Essity’s strong commitment to sustainability and innovation.
Latin America – Accelerating digital growth. Essity continues to expand its direct-to-consumer channel across South America, supported by the rapid expansion of e-commerce and the rising demand for personalised hygiene and health solutions. Chile, Brazil, Argentina and Peru all recorded strong growth, supported by subscriptions triggering automatic recurrent deliveries, brand platforms and improved consumer education and conversion across the region. In 2026, Essity will focus on integrating digital platforms, artificial intelligence deployment and more seamless consumer experiences.
Colombia / Latin America – Empowering women for 50 years. Essity is celebrating the 50th anniversary of Nosotras, one of Latin America’s most influential feminine care brands, founded in Colombia in 1975. Over five decades, Nosotras has driven category innovation, from adhesive pads to digital solutions and reusable products, while building a strong emotional connection with consumers. Today, the brand holds a 60% value market share in Colombia and is present in more than 10 markets across the region. Beyond products, Nosotras leads large-scale menstrual education and social impact programs, reaching over 75 million people. The anniversary highlights Essity’s leadership in feminine care through innovation, sustainability and purpose-driven growth in Latin America.
Brazil – Breaking taboos around pregnancy incontinence. TENA, Essity’s world leading incontinence brand, released a new survey highlighting the impact of urinary incontinence during pregnancy and postpartum. While affecting around 40% of pregnant women according to the Brazilian Society of Urology, the condition remains surrounded by stigma and misinformation, with 95% saying it disrupts daily life. The study reveals limited awareness of treatment options and dedicated products, with one in two women unaware such solutions exist. Many adjust everyday habits, such as fluid intake, clothing choices, or bathroom planning, due to fear of leaks. By sharing robust data, TENA aims to break taboos, encourage dialogue with health professionals and improve women’s quality of life.
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