2019 – 2022 STRATEGY ROAD MAP:
The designer and manufacturer of paper and nonwovens machines unveils its international expansion strategy to its entire task force
On 13th – 14th September 2019, ALLIMAND Group, the designer and manufacturer of paper and nonwovens machines gathered together all its international agents and distributors in Geneva to present its new products and R&D developments, its initiatives towards becoming a Factory of the Future 4.0., and its new international customers. The Group is thus bolstering the “2019 – 2022 ROAD MAP” of its new international growth strategy
Expansion of ALLIMAND in Europe and across the world
“With the addition of 7 new agents (Germany, Egypt, India, Mexico, Czech Republic, Thailand and Vietnam) the ALLIMAND Group has continued its international growth momentum thereby strengthening its presence in countries which have high-growth potential” explained Franck RETTMEYER, the Group’s Chairman & CEO. Over 50 people attended the seminar in Geneva, including 18 agents and distributors, the respective representatives of its 3 subsidiaries (Spain, China and the United States), ALLIMAND sales representatives and the entire management team of the ALLIMAND Group.
The new “ALLIMAND 2019 – 2022 ROAD MAP”
With a more interactive approach focused on the conquest of international markets, Franck RETTMEYER wished to highlight the Group’s desire to enter a new phase by presenting his STRATEGY ROAD MAP for 2019-2022.
Accordingly the new equipment and strides made in R&D, the moves made towards a new generation of 4.0 connected machines, the growing demand in the “wetlaid Nonwovens” market segment consolidate the resources implemented as part of its initiatives to drive growth. “Analyse your market, select a customer from your sector and identify opportunities!” was the challenge issued by Fabrice GILET, Sales and Marketing manager to all those in attendance.
Secondly, the Group disclosed the latest customers who had been won over on highly-competitive markets by the Group’s know-how and control of high value added processes and development. The sales SWOT analysis gave an overview of the Group’s strengths.
Lastly, the special afternoon of workshops provided a forum for the agents and distributors to share their own insight and competitive intelligence regarding the needs and expectations of their market in the upcoming years. With the targeted marketing knowledge obtained from each country, the ALLIMAND Group has therefore gained a keener and more detailed analysis of its strategic international vision.
A new 3-million-Euro investment plan at the Rives-sur-Fure facility
“The 3-million-Euro investment plan includes the installation of a future high-capacity machine-tool, (1.5 million Euros) as well as the project to build an additional assembly hall area at the Rives site during the first half of 2020 depending on administrative permissions. Indeed, as part of the Group’s quality policy geared towards offering very high value added products, prior to final delivery to the customer, each of its paper and nonwovens machines is assembled, tested and installed at the ALLIMAND site. It is then dismantled and reinstalled at the customer’s premises on the final production site.
The goal is to increase the Group’s production capacity on the Rives site, in order to meet the constantly changing needs of its customers and its order portfolio” added Franck RETTMEYER, CEO of the ALLIMAND GROUP.
3 intensive days of seminars followed by Loris BAZ’ exceptional visit
The main highlight of the event came during the dinner cruise on Lake Geneva, the speech given by Loris BAZ: the 26 year old is a rising star in the Superbike world championship (WorldSBK) who has been sponsored by ALLIMAND Group since 2013. Franck RETTMEYER explained “Building on this partnership, we are committed to supporting the rise of a young racer who is making a name for himself in a highly competitive motor sport; the idea is also to associate our international agents and distributors with the rise of a young champion, who is constantly facing off against the best racers in the world!”.
ABOUT ALLIMAND / Key figures:
2018 turnover: EUR 50 million
80% of turnover from exports
Workforce: 300 people
5 pilot machines or press sections
170 complete lines over the recent years.