James Cropper is set to redefine its legacy as the home of colour when its new Coloursource brand debuts at this year’s LUXE PACK Monaco event.
Attendees to the famous European showcase will experience a vibrant burst of colour at the James Cropper stand, where they can see all 50 Coloursource shades first-hand. Coloursource has been refined over 50 years of proprietary fibre innovation and colour formulation, making it the premier choice for businesses looking to onshore supply chains in the UK.
“We’re thrilled by the attention Coloursource has received since it was unveiled, and we can’t wait for the world to experience it live and in living colour at LUXE PACK”, said Paul Barber, Managing Director at James Cropper. “The opportunity for attendees to see the 50 shades for themselves, and to feel the quality of the paper in their hands, should not be missed.“Coloursource is the result of over 170 years of colour mastery, but we’re not heading to LUXE PACK to look backwards – we’re using that legacy as a platform to redefine the future of colour. Every sheet is made in the UK using our renowned dyed-in-the-fibre process, ensuring colourants penetrate deep within the fibre for exceptional depth, vibrancy, and longevity. This unlocks unlimited creative possibilities for any business looking for UK-based suppliers they can rely on.”
James Cropper has been pioneering colour since 1856, when it became the first company in the world to produce coloured paper using synthetic dyes. Coloursource is the latest chapter in this 170-year journey, marking out James Cropper and its historic Burneside mill as the true home of colour.
Following intense industry interest, James Cropper has confirmed that it will reveal the answer to the paper industry’s most burning questions since it revealed it was the home of colour earlier this year: When and where will Coloursource be available?
LUXE PACK Monaco will be held at the principality’s famous Grimaldi Forum between 29 September – 1 October. James Cropper will be exhibiting at booth DA05, giving attendees their first live look at Coloursource paper.
Photo/James Cropper
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