With a new brand identity, drupa is presenting its future direction at an early stage. Two years before the start of the trade fair, the world’s leading trade fair for printing solutions is thus providing an initial glimpse of its conceptual and content-related repositioning.
The central element of the new image is a symbolically used key visual: the octopus. It stands for networking, intelligence, agility, and resilience, as well as the simultaneous mastery of complex processes. It thus refers to a technological reality in which printing solutions are increasingly conceived as integrated systems, including sophisticated applications in the packaging environment. Processes are interlinked, workflows are networked, and efficiency is created through the interaction of hardware, software, materials, and automated applications.
“drupa 2028 will be a drupa like never before,” says Dr. Andreas Pleßke, Chairman of the drupa Committee. “We are setting new standards in how technological developments, applications, and markets are classified and brought together—a claim that is also consistently reflected in the new brand identity.”
How drupa 2028 is creating orientation for tomorrowAgainst this backdrop, drupa 2028 is introducing a new experience architecture for the first time. Content, applications, and formats for exchange, collaboration, and networking will in future be bundled along clearly defined thematic clusters. This will make technological developments comprehensible and structured. The architecture serves as a common framework for exhibitors, visitors, and the media.
Further information on the brand story, the experience architecture, and the content focus of drupa 2028 can be found at www.drupa.com/en/Home/The_new_drupa.
The next drupa will take place in Düsseldorf from May 9 to 17, 2028.
Photo/Messe Düsseldorf
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