REGINA (SOFIDEL) is the main sponsor of FANTASANREMO 2024


A league dedicated to Regina rolls and special bonuses inspired by the length and duration of the maxi-rolls. Until February 27th, the “Bisogni da FantaSanremo” competition is offering prizes for music and travel lovers.

Regina, a well-known brand of the Sofidel Group, one of the world leaders in the production of tissue paper for hygienic and domestic use, is the main sponsor of FantaSanremo 2024 with Rotoloni Regina toilet paper. The sponsorship of this highly anticipated fantasy game, which attracts more and more participants each year, even among young people, aims to reach the Generation Z, a process that began in 2023 with the opening of the Regina Italia TikTok channel.

The sponsorship of FantaSanremo 2024 also includes the creation of a branded league. Anyone can register their team of artists in the Rotoloni Regina league (fantasanremo.com/league/RotoloniRegina <invalid URL removed>) and have fun challenging other teams, whether friends, family or colleagues, with performances, bonuses and malus. But that’s not all: Rotoloni Regina also has its own bonuses, designed to highlight the distinctive features of its maxi-rolls of toilet paper: length and, therefore, their duration:

  • The artist who performs after midnight will earn +5 points
  • The artist who performs after 1am will earn +10 points
  • The artist who stays on stage the longest will earn +10 points

Influencer marketing activities are also planned with the participation of Angelica Massera (@angelicamasseraofficial), actress, comedian and impersonator, and Sabrina Bambi (@sabrinabambi1), radio host, who will support the Rotoloni Regina league on their Instagram profiles with dedicated content.

Still linked to the fantasy game, the “Bisogni da FantaSanremo” competition is active until February 27th, 2024 and offers prizes for music and travel lovers: 1 travel voucher worth €4,700, 10 pairs of Sony wireless headphones and 26 €60 gift cards for music streaming.

To participate, simply go to the dedicated website www.fantasanremo.regina.eu, fill in the form with your personal data and click on “send”. The winners of the prizes will be drawn by March 20th, 2024.

The complete rules are available on the competition website at this page:
https://fantasanremo.regina.eu/wp-content/uploads/2023/12/regolamento-concorso-regina-fantasanremo.pdf