Hahnemühle launches innovative ‘Natural Line’ papers at CAA Digital Creative Days
For the first time Hahnemühle, together with its partners of the Creative Art Allience Schmincke and da Vinci, organised the CAA Digital Creative Days. All three companies set-up an inspiring entertainment and information programme as virtual substitute for Creativeworld/Paperworld trade fair that normally takes place at the end of January. Dealers, distributors and end customers received all the news about Hahnemühle’s high-quality artists’ papers virtually directly from the Hahnemühle team via their electronic devices from the comfort of their own home.
Sunday 31 January 2021 saw the global launch of the Natural Line – premium, innovative and vegan artists’ papers. With the new papers Hemp and Agave as well as the already established and popular Bamboo paper, Hahnemühle focuses even more on resource-saving papers. The high number of environmentally friendly fibres bamboo, hemp and agave used in the production of the papers is unique on the market.
With the product launch of the mixed media paper Bamboo in 2008, consisting of 90% bamboo fibres and 10% rags, the company is increasingly focusing on fast-growing and sustainable fibres for artists’ papers. Over the years, other Bamboo papers and books for various painting techniques have been added to the range. Today, Hahnemühle’s “Natural Line” includes the artist papers Agave Watercolour for watercolour painting, Hemp Sketch for sketching, Bamboo Mixed Media for various painting techniques and Bamboo Sketch again for sketching.