New ‘Pack-in-Store’ from Ranpak gives retailers more efficient and sustainable in-store packaging

Ranpak Holdings Corp., a global leader in environmentally sustainable, paperbased packaging solutions, has launched a new packaging system for retailers. ‘PackinStore solutions are now available in European, Middle Eastern and African (EMEA) markets.

Recent, significant changes in customer behavior have seen the retail environment adapting. For example, Luc Smeets, Marketing Director EMEA at Ranpak, said Ranpak has observed firsthand the emergence of customers’ demands around sustainability:

As a supplier of packaging solutions across ecommerce and industrial supply chains, we see that both online sellers and retailers with a brickandmortar presence are facing a rapidly changing business landscape and need more sustainable packaging options.

Forrester’s recent predictions confirm a trend that we are all seeing the importance of the circular economy to retail businesses. They also highlight growing expectations about how customer returns are being handled.1 Both of these issues speak directly to brand reputation and customer experience as key factors in years to come an arena where better packaging can help.”

Retailers across the globe are working to engage consumers via better messaging, and with more sustainable and efficient operations. Making optimal use of available space is one important factor, and that can include options such as buying online for instore pickup.
Yet the instore experience is still pivotal: about 62% of instore purchases can be attributed to impulse buying,2 so streamlining pointofsale operations and ensuring brandfriendly sustainability make a big difference.

According to Smeets, “Customers buying instore want fast and efficient packaging, and they also want to see 100% sustainable and biodegradable packaging solutions provided from behind the counter. On the retailers’ side, it’s important to avoid having to accommodate multiple packaging types that take up valuable store space. Our new PackinStore solutions resolve both of these challenges.

Ranpak has broad expertise across industrial and online packaging environments, and we have designed these new packaging solutions specific to retail stores. PackinStore integrates easily into any retailer’s current setup, offering a solution that is costefficient, easy to use and with a small physical footprint. 100% paperbased protection avoids conventional plastic air bubble products, too. Ranpak’s new product range reflects our focus on growthoriented innovation, and our 50year commitment to ecofriendly solutions that express the values we share with so many customers worldwide.”

Feedback from prelaunch customers has been very positive, and Ranpak is now making the solutions available to retailers across EMEA who will be able to offer their customers packaging in line with the circular economy. PackinStore offers strong protection and costsavings when compared with systems such as foam and plastic bubble sheets, helping to protect products and the planet, as well as profit margins.

Geami Wrap ’n Go™
The most important PackinStore innovation for instore use is the Wrap ‘n Go converter. This is a new patented dispenser for Geami® packaging. It expands diecut kraft paper into a protective 3D honeycomb structure, with optional soft tissue interleaf paper.
Wrap ‘n Go is sustainable, modular and easy to use, and needs no adhesive tape or cutting. A patented selfadjusting tensioning mechanism boosts performance and reliability versus copycat offerings and reinforces Ranpaks position as a product leader in the paper wrapping space.

1 Fiona Swerdlow, Sucharita Kodali, Forrester, Predictions 2022.
2 Godwin Ofori,, What Psychology Knows. About Impulse Buying In 2020, July 8, 2020.