Mondi proudly launches Spectrum of Impressions: The Print Book, the centrepiece of its new PERGRAPHICA® Full Spectrum Feels campaign. The campaign redefines the boundaries of premium print and design to create a multi-sensory experience, brought to life through colour, texture and detail on PERGRAPHICA® papers. The Print Book is created to help printers and converters showcase the full scope of their expertise to their customers, including creatives and brand owners. Compact yet powerful, it supports print sellers in promoting high value print projects and enables print buyers to explore the full technical and creative potential of PERGRAPHICA®.
An essential guide to confident paper selection
PERGRAPHICA® is Mondi’s uncoated premium design paper range, offering four shades of white in smooth and rough surfaces, alongside 31 PERGRAPHICA® Colours. Designed to meet the most demanding print designs, it is the ideal choice for creative and corporate design, premium publishing and luxury packaging. With a full spectrum of options, selecting the perfect paper becomes an opportunity to shape the look, feel and impact of every printed piece.
To accompany this decision-making process, Spectrum of Impressions: The Print Book serves as a trusted companion to help printers and their customers navigate the paper and print selection journey to create a high-impact, multi-sensory and memorable project that stands out.
Spectrum of Impressions: The Print Book features a full spectrum of colours, countless eye-catching details executed to perfection and a luxurious feel across five print techniques and special finishes. From intricate embossing and laser engraving to innovative foiling and tactile varnishes, it reveals what is possible when exceptional design meets exceptional paper. The Print Book is thoughtfully structured to guide readers through the creative and technical dimensions of premium print. Across five chapters, it explores the key levers that influence high-quality print, including paper selection, surface choice, print techniques, finishing and sustainability.
Spectrum of Impressions: The Print Book is generously but purposefully filled with examples of special inks and special finishes, designed to help print buyers select the best options for their project and make a lasting impression. To make it easier to tailor each project to perfection, the Print Book presents multiple techniques side by side so that readers may compare and contrast colour, print finish, optics and haptics, as well as visual finishes including matte, gloss and a range of metallic looks. Additionally, the Print Book incorporates multiple die-cut and laser-cut windows between pages for ease of comparison.
High-quality, high-impact print on sustainable paper
Sustainability is a central theme in the Values chapter of the Print Book. As environmental responsibility becomes increasingly important for creatives and brand owners, the print book delves into the values and paper-making heritage that define PERGRAPHICA® paper, produced in Austria at Mondi Neusiedler. It also highlights its extensive list of product safety and environmental certifications such as EU Ecolabel, Cradle to Cradle Certified® and FSC ® certification which attest to sustainable forest management, giving users confidence that their print projects are aligned with sustainable values.
Full Spectrum Feels: Rediscovering the power of print
Building on the success of the Catching Feels campaign, Full Spectrum Feels takes the sensory experience of print one step further. It explores how carefully chosen papers can heighten emotional response, amplify design intent and bring lasting value to premium printed projects.
“This visually rich and emotionally charged campaign celebrates the tactile, aesthetic and functional power of PERGRAPHICA®, inviting users to rediscover what print can do,” says Bernhard Cantzler, Marketing & Sales Director, Mondi Uncoated Fine Paper. “PERGRAPHICA® papers perfectly unite creative potentials with printability, peace of mind, and safe, sustainable practices, making it the perfect choice for creative design, premium publishing, and luxury packaging projects,” adds Bernhard.
“We wanted to show that paper is never just a background. It is a creative tool in its own right,” says Laura Jane Boast, designer of Full Spectrum Feels campaign assets. “Every decision, from surface, texture to colour and shade, influences how a message is received. It was important that the book felt premium and intentional in every detail, while still inspiring freedom and experimentation.”
To find out more about the limited-edition Spectrum of Impressions: The Print Book, visit https://fullspectrumfeels.pergraphica.com.
Photo: Mondi
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