Iceland Foods and Paptic join forces to launch an innovative next generation carrier bag made of wood fibres – rolling out across all Iceland and Food Warehouse stores across the UK.

Iceland Foods, one of Britain’s fastest-growing and most innovative grocery retailers, introduces a strong, lightweight, reusable, and moisture-resistant carrier bag made of Paptic® material in all its stores. The wood-fibres used in the bag are sourced from sustainably managed forests. The bag, at the end of its lifespan after multiple reuses, is recyclable with paper or cardboard.

“We continuously look for ways to improve our offering for our customers and to meet our ambitious sustainability goals. Therefore, after an extensive period of piloting this bag in stores across the country we have moved to switch to offering paper bags by Paptic® as the best choice for our customers and the environment”,  Mark Armstrong, Senior Packaging Technologist at Iceland Foods.

Paptic® offers moisture-resistance, reusability, and recyclability while using 40% less raw materials than other strong paper alternatives. The Paptic® bag is made to carry heavy, wet and frozen goods, even when carried on longer journeys. This new bag is also designed for reusability as it folds easily and remains functional over multiple uses (folding instructions are provided on the bag). “We will introduce this new bag in all our stores across the UK, including the Food Warehouse, over the coming months”, confirms Mark Armstrong.

“We are thrilled about this major development and our close cooperation with Iceland Foods. This step confirms that our material is well designed for this purpose and provides superior benefits – combining functional, cost, and sustainability performance – versus conventional materials. We believe that this will help Iceland Foods further reduce the use of plastic carrier bags overall and strengthen its brand position as a leader in innovation and sustainability. By choosing Paptic®, Iceland Foods opts for a carrier bag solution that makes sense today- and in the future”, says Jukka Rovamaa, Business Segment Director at Paptic®.

Paptic’s R&D focuses on the development of recyclable wood-fibre material. These innovations help brands and retailers reduce their reliance on plastics in packaging and optimise the use of raw material resources to help safeguard the world’s natural habitats and biodiversity.