As of 12th of June, UPM Raflatac business area name has been changed to UPM Adhesive Materials. As part of our brand renewal including the business area name change, our websites and social media channels have undergone changes.
A new UPM Adhesive Materials website has been launched June 18, 2025. In addition to the new business area website, the names, addresses, and homepages of our existing offering area websites have also changed. A new LinkedIn page has also been launched.
What has changed?
A new business area website
A new UPM Adhesive Materials website has been launched June 18,2025 at adhesivematerials.upm.com .
Offering area websites: Changes in addresses and homepages
UPM Raflatac website has been renamed UPM Label Materials, and the homepage has been renewed. The URL, upmraflatac.com has changed to labelmaterials.upm.com .
UPM Graphics Solutions website has been renamed UPM Graphics Solutions, and the homepage has been renewed. The URL, graphics.upmraflatac.com has changed to graphicssolutions.upm.com .
UPM Raflatac Office Products website has been renamed UPM Sticky Notes and the homepage has been renewed. The URL, officeproducts.upmraflatac.com has changed to stickynotes.upm.com .
UPM Raflatac Industrial Removables website has been renamed UPM Industrial Removables and the homepage has been renewed. The URL industrials.upmraflatac.com has changed to industrialremovables.upm.com .
Changes in digital tools
The Product Selector, Efficiency calculator and Label Finder for Digital Printing are now available at labeltoolbox.upm.com (formerly at tools.upmraflatac.com )
Myraflatac.com address remains the same. The appearance of the website has been updated.
The Digital Label Material Swatchbook at swatchbook.upmraflatac.com is changed to labelswatchbook.upm.com .
All the names and URLs of the existing pages have been changed June 18, 2025. The old addresses are automatically redirected to the new address.
Other changes will become visible on the sites over time.
A new LinkedIn page
A new LinkedIn page called UPM Adhesive Materials has been launched. If you were following our old UPM Raflatac LinkedIn page, you have been automatically added as a follower of the new page. The old page will no longer be updated.
Alongside our LinkedIn page, we’ve also updated the names of our Instagram and YouTube channels to UPM Adhesive Materials.
Our websites as of June 18, 2025
New website: UPM Adhesive Materials
UPM Label Materials (formerly UPM Raflatac)
UPM Graphics Solutions (formerly UPM Raflatac Graphics Solutions)
UPM Sticky Notes (formerly UPM Raflatac Office Products)
UPM Industrial Removables (formerly UPM Raflatac Industrial Removables)
MyRaflatac
Our social media channels as of June 18, 2025
LinkedIn: UPM Adhesive Materials
Instagram: UPM Adhesive Materials
Youtube: UPM Adhesive Materials
