Brand relaunch for Blenk, V-Projekt and Ondunova

The Klingele Group, one of the leading independent manufacturers of corrugated base paper and corrugated cardboard packaging, is launching a new uniform brand identity on 12 December 2019. In the future, Klingele will operate under the umbrella brand “Klingele Paper & Packaging Group”, replacing the former name “Klingele Papierwerke”. The reasons for this is the dynamic growth of the group in Germany and abroad over the past decades, as well as numerous acquisitions and investments.

In the future, Klingele’s four German corrugated cardboard plants, the paper mill in Weener and the subsidiaries Klingele Golfkarton (Nijmegen, Netherlands), Klingele Embalajes Canarias (Tenerife, Spain), Blenk and V-Projekt will operate under the new brand name. Blenk, V-Projekt and the Spanish subsidiary Ondunova near Barcelona will undergo a brand relaunch. Blenk will become “Retail & Services Villmar” and V-Projekt will become “Individual Solutions Villmar”. The changeover for both companies will take place in the first half of 2020.

The Spanish company Ondunova, which has been a fully-owned subsidiary of the Klingele Group since 2018, will keep its name for the time being. Its alignment to the Klingele brand image will initially be done by assigning it the name (“A Klingele Company”). The Scandinavian subsidiary Peterson Packaging, the paper mill Blue Paper in Strasbourg, the Blenk webshop Smileypack and the Ondunova brand Wondu (brand for digital printing) will keep their established brand identity. Besides Klingele, the Belgian company VPK Packaging Group also holds shares in Peterson Packaging and Blue Paper