The Navigator Company launches Amoos Selection, a new range combining performance and circularity


The Navigator Company continues its commitment to sustainable innovation with the launch of Amoos Selection, a new range of tissue products that combines circular economy, high performance, and strict safety standards.

At the heart of this innovation is Hybrid Recycled Soft™, an exclusive technology developed by Navigator based on a formulation that blends 50% virgin fibers with 50% rigorously selected recycled fibers. This combination delivers a product range with the softness, strength, and absorbency expected by consumers, while promoting a more circular use of resources.

The Hybrid Recycled Soft™ technology relies on a selection and upcycling process for recycled fibers that allows high-quality cellulosic fibers to be reused. This approach optimizes raw material use, contributes to a more circular production, and ensures consistent quality in the finished product. It thus strengthens Amoos’s commitment to more responsible consumption, without compromising on the comfort, functionality, or reliability of daily products.

The Amoos Selection range includes two- and three-ply toilet paper, paper towels, and multi-use rolls to meet various daily needs. Whatever their use, the products have been designed to offer an optimal balance of softness, strength, and absorbency. In line with the Amoos brand’s quality standards, the toilet papers are tested to validate their skin tolerance, while the paper towels and multi-use rolls undergo testing to confirm their suitability for food contact.

With Hybrid Recycled Soft™, Navigator enhances its offering of high-performance, sustainable tissue solutions and demonstrates that it is possible to combine resource efficiency, innovation, and quality to the high standards consumers expect from a leading industry player.

Photo/The Navigator Company