Smurfit Westrock, the world’s largest integrated paper-based packaging manufacturer, and the Papa Johns pizza chain have strengthened their partnership with the launch of the “Tremendous Triple Box” – an innovative consumer packaging design that holds two pizzas and four sides in a single container and transforms into an interactive football or basketball game.
Designed and produced by Smurfit Westrock Spain, this solution is a clear example of how packaging can transcend its traditional role to become a tool for customer loyalty and entertainment, enhancing the customer experience from the very first interaction.
The collaboration between Smurfit Westrock and Papa Johns began in 2016, coinciding with the opening of the brand’s first franchise in Spain, on Madrid’s Serrano Street.
The design of Smurfit Westrock’s “Tremendous Triple Box” serves as a high-impact visual and interactive resource to strengthen Papa Johns’ brand identity. These types of packaging solutions are fully customizable thanks to techniques such as digital printing, which delivers a high-quality finish, or offset printing, which offers up to five times the resolution of conventional technologies. This allows Smurfit Westrock’s clients to adapt packaging for specific promotions, reinforce their visual identity and capture consumer attention, turning the box into a true channel for brand communication and experience.
In the words of Teo Pastor, Sales & Marketing Director for Smurfit Westrock Spain, Portugal, and Morocco:
“At Smurfit Westrock, we believe packaging has the power to transform the relationship between brands and their consumers. Beyond protecting a product, it can create value, differentiation and a real emotional connection. With an approach that combines innovation, sustainability and design, we help our clients turn every solution into a memorable experience. The collaboration with Papa Johns is a clear example of how well-designed packaging can enhance the value of a promotion and surprise the consumer at every touchpoint.”
“At Papa Johns, we are committed to innovation, not only in our products but also in how we present them and delight the customer. In such a dynamic sector as food service, having a partner like Smurfit Westrock allows us to accompany our promotions with creative, functional and sustainable packaging solutions that elevate the consumer experience and strengthen our value proposition,” says María Estrela, Marketing Director of Papa Johns Spain and Portugal.
With over 500 packaging plants and a presence in over 40 countries, Smurfit Westrock is revolutionizing the sustainable packaging market by combining science, expertise, big data and creativity to develop innovative solutions at scale. Using 100% renewable, recyclable and biodegradable packaging, the company helps its clients stand out in competitive markets by offering consumers quality, sustainability and advanced design.
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